What criteria are used for rural consumer behaviour
Consumer behaviour is a study of all associated activities like buying, purchasing and selling performed by any individuals, groups and organization inside market place. There are two types of consumer living world wide like rural consumers and urban consumers.
In this article gives you complete answer of your question about what criteria are used for rural consumer behaviour.
Consumer coming from rural areas known as rural consumers. Study of consumer behaviour of rural consumers and urban consumers are not very easy. Consumer of rural areas goes near market which is located generally 2-5 km from their village.
Culture, religion, language, social customs and caste criteria are used for rural consumer behaviour by marketing companies. Rural consumers are very rigid in behaviour and have lots of demands and for full filling it rural consumers ready spend money and never stands behind.
Company wanted to increased their selling of present goods and new launched products in rural areas must study consumer behavior of particular rural population. Global influence on rural consumers behaviour has influenced lot because rural consumers started to increased their started living due to increased in their income.
World suffering from many global diseases in this modern world like carona virus pandemic. Due to pandemic strike rural consumers behaviour changing very fast and buisness environment also changing.
Marketing companies doing survey regularly to collect data from primary data source to understand rural consumers behaviour to increased their selling of goods and services and new products launched.
Marketing companies inside Indian economy started targeting rural consumers because 65-72 percentage population of India living in rural areas.
Rural consumers has high buying potential and ready to buy any goods and services which they think suitable for daily life.
Determinant of rural consumers behaviour
Marketing companies collected data from rural population of a world wide indicated that determinant of rural consumers behaviour grouped into economic conditions, social culture and caste system.
Rural consumer can be defined as individuals, groups and any organization doing activities of buying, purchasing and selling in a village area and also living in rural areas.
Rural consumer have their many characteristics of rural consumer. They have very strong cultural activities, language, religion, cast, social customs and personal income.
Factors affecting rural consumer
There are major 4 factors that affecting consumer behaviour of rural consumer are given below :-
- Cultural factors of rural consumer behaviour
- Social factors
- Personal income
- Psychological
Importance of rural consumer behaviour
The sucess of any company marketing in rural are only possible after knowing importance of rural consumer behaviour.
- At present rural population getting to educated but in whole world view they are consider less literate. Rural consumer can be less literate but they have more common sense. In intelligence rural customer as equal as his counter part.
- Rural consumer always give value for their money before spending. Rural consumer may not go for cheaper products, and also not always buy brands products.
- Rural customer not easily beleive any outsiders.
Conclusion
We all know that area of rural market is more than urban market area. Any company marketer can't ignore rural market because to increase company sell company marketer need to focus on rural consumer. Majority of population still belong to rural area.