What strategies companies take based on consumer feedback?
As we all know that customer feedback is very important for your business to grow and help you improve your product services. This is not hidden secret behind it because customer valuable feedback always help seller to grow business and develop the economic quality of products.
To get the feedback from every consumer is very tricky one because every customer way of thinking always different. Customer can be motivated by their own goal to purchase any products. You must always remember that it's not customer responsibility to provide feedback on your company or organization.
Some customer can take your feedback process in positive way and take actively part in your company survey of feedback.
Some customer can have very busy schedule and don't have enough time to listen to your feedback questionnaire. In some cases you can also come across with customers like they don't don't show any interest on your survey of feedback and they will think about your feedback process is uncomfortable.
Here one question arises with all companies feedback survey group (group here means marketing agent of any company collecting feedback data) is that what is feedback strategy? Should applied to a customer to collect feedback information.
In this article you will find above question answer given below.
Methods of obtaining customer feedback
When you asking for feedback from customer, it's is become very important to see that you should follow the best way to approach customers. Here list of methods of obtaining customer feedback given below:-
- After service send follow up email
- Forward text sms
- Provide free WiFi services with attached survey feedback space
- Prepare pen-paper
- Give live chat option
- Do interview consumers
- Recall sell call
- Record keeping website visitors
- Watch social media channels activities
1. After service send follow up email
The method of obtaining customer feedback very important for your company growth.After service provided to costumer follow up email, it's the most frequently method used to collect customer feedback via email.
In this method after service given to customer a follow up email sended to email address of customer and asked some questions regarding service quality, or product quality.
As you already experienced when you buy any products online platform. After delivery of product you received email for rate the product and ask for feedback.
2. Forward text msg or SMS
Now days some people underestimate the power of text SMS. Text msg or SMS can be important tool for any company to ask feedback from customer. As you all know that almost every people keep his mobile phone on his hand and they always few minutes away from their mobile phone.
SMS has highest open rate in comparison with email opening.
3.Provide free WiFi services with attached survey feedback space |
Now days various locations are opened where free WiFi facilities are made available to customers and ask them to use free WiFi facilities by creating new account. In that new account several feedback questionnaire available. Customer answer these questions to use free service.
4. Prepare pen-paper feedback
Some companies present day also using prepare pen-paper feedback. In type of customer feedback to extract meaning action from it, responses collected need tabulated in spreadsheets. Companies that use these types of feedback required high effort and time.